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Direct and e2e by MSD Animal Health

Direct and e2e by MSD Animal Health

Forward thinking distribution

On 1 January 2021 we launched Direct by MSD Animal Health for the direct distribution of our ruminant, companion animal, equine and trout products, along with e2e (end-to-end) by MSD Animal Health for our aqua (excluding trout), poultry and pig products.

Ordering product from MSD Animal Health directly has resulted in improved stock transparency and management, and now product discounts are applied at the point of purchase – no more waiting for rebates. 

Below you can find all the information you will need to be able to order products from MSD Animal Health via Direct or our e2e platform.


We welcome your feedback

Please share your feedback with us below and provide your details if you would like to be contacted regarding your comments.

Please do not use this to report an adverse event. If you wish to report an adverse event please send an email to: or visit and one of our advisors will be in contact at their earliest possible opportunity.

  • Privacy Notice

    MSD AH Privacy Notice:

    MSD Animal Health UK Ltd., a division of Merck & Co, Inc., Rahway, NJ, USA (“MSD AH”), is committed to protecting your personally identifiable information in accordance with the applicable data protection laws. Our privacy notice is used to inform you about the information we collect, how we use it and who we share it with.

    The personal information (name, practice name and email address) you provide will be processed for the purpose of contacting you regarding your feedback. By providing your details, you consent to the processing by MSD Animal Health UK Ltd, MSDAH, acting as data controller.

    Consistent with the purposes described above, you acknowledge that the Personal Information you provide to MSD can be transferred to Merck & Co., Inc. (Rahway, NJ, USA), which operates as MSD outside of the U.S. and Canada; its subsidiaries and/or to companies globally that provide services on our behalf, if that is required, and in accordance with applicable laws and our instructions. This may include international transfers in compliance with the Data Protection Act 2018 and General Data Protection Regulation 2018, Binding Corporate Rules and Standard Contractual Clauses. Any party handling information on behalf of MSD is contractually obliged to process your personal information in accordance with the same privacy standards as MSD. Retention period applied will be ten years.

    You have certain rights to your personal information such as obtaining copies, correcting it or you can ask for it to be deleted. If you choose to exercise your data protection rights you can submit a request using the following link in your browser where you are able to request access, correct or delete your personal information. If you have questions or concerns about our use of your personal information, please contact us at the following email address: where our privacy team can help you. You also have the right to contact the UK Information Commissioners Office. If you feel that we have not addressed your concern.For more information on our privacy practices and policies, please check our privacy commitments:

We’re here to help!

If you have any questions, please contact your MSD Animal Health account manager or the MSD Animal Health customer support line on 01908 685 685 option 3 or email


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