Sure Petcare<sup>®</sup>
Sure Petcare
Sure Petcare provides a range of pet products that include identification microchips, microchip-enabled pet doors, feeders, water stations and activity monitors. These pet products empower owners to care for their pets in entirely new ways and give pet owners and their vets data and insight into pets' day-to-day behaviours, activities and routines.
Sure Petcare is MSD Animal Health's pet care company, developing smart pet products for pet owners that help them enhance their pet’s quality of life.
The connection of Sure Petcare positions MSD Animal Health as a global leader in animal health digital tracking, traceability and monitoring technology that work to improve the health and well-being of animals and their owners.
SureFlap®
Keep pets safer and happier in their homes.
Our microchip pet doors stop intruder animals entering your home by only opening for your pet's existing identification microchip.
SureFeed®
The smarter way to feed your pets.
Discover pet feeding solutions for single or multi-pet homes.
Felaqua® Connect
The smart way to monitor your cat's drinking.
Felaqua Connect encourages your cat to drink and provides you with insights into their drinking behaviour, highlighting changes which may otherwise be missed.
Animo®
The lifelong activity tracker & behaviour monitor for dogs.
Animo learns and interprets the unique activity and behaviour patterns of your dog. It’s with them 24 hours a day, giving you a greater understanding of their lives.
Our vision
With the increasing humanisation of cats and dogs, owners are more concerned for their pets wellbeing than ever before. Therefore, it is essential that pet technology products empower owners to make more informed decisions about how to care for their pets. Our vision is to take the next step to link individual monitoring devices into an ecosystem of connected pet products in and around the home. When used together, the data collected from individual devices in the ecosystem will build a comprehensive picture of an individual pet’s health and wellbeing.
The future of petcare
Sure Petcare’s connected range provides owners with insight into their pet’s activity, eating and drinking behaviour via the Sure Petcare App. Depending on the product(s) used, the app shows personalised insights through graphs and dashboards that can be shared with their veterinary professionals to support and aid earlier diagnosis and ongoing monitoring of health conditions.
Our ecosystem of connected pet products tracks millions of behavioural events daily and our easy-to-use apps interpret and report these data points as actionable insights, helping pet owners to identify and respond to the changing needs of their pet.
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Who do we do it for?
- Pet owners lives are becoming increasingly busy and Sure Petcare products are designed to help them understand and feel more connected to their pets, no matter how stretched they are for time or how far they are apart.
- For pets our products are easy-to-use and fit seamlessly into daily routines. This often results in less time spent managing stressful situations and more quality time spent with their owner.
- For veterinary professionals our products deliver health and behavioural insights that can aid the diagnosis and monitoring of a wide range of medical conditions.
